Applied Behavior Analysis (ABA) is a scientifically validated approach to understanding and improving behavior. It focuses on using data-driven techniques to encourage positive behaviors while reducing harmful ones. ABA is widely used in various settings, particularly in supporting individuals with autism spectrum disorder (ASD), but its principles are effective across a broad range of behavioral challenges. By breaking down complex behaviors into smaller, manageable steps, ABA helps individuals acquire essential life skills, improve communication, and enhance social interactions. ABA therapy is tailored to each individual’s unique needs, making it a highly personalized and effective intervention.